Brands
Insight Cosmetics launches toxic-free beauty campaign with Nataša Stanković
NEW DELHI: Insight Cosmetics has unveiled a new campaign fronted by actor Nataša Stanković, doubling down on its claim as India’s first toxic-free beauty brand and nudging the conversation beyond glamour towards safety, science and skin sense.
At a time when beauty aisles are crowded with bold promises and buzzy trends, Insight Cosmetics is choosing a calmer, more credible route. The campaign spotlights why clean formulations, dermatological testing and ingredient integrity matter just as much as colour payoff and finish.
Rather than selling perfection, the brand leans into education. The messaging encourages consumers to look closely at what goes on their skin, highlighting makeup that is designed not just to look good, but to be genuinely skin-safe. High-performance products meet skincare-grade ingredients, blending beauty with responsibility.
The backbone of the campaign is Insight’s R&D-first philosophy. Each product is developed through intensive in-house research, aligned with global formulation standards and manufactured in India. From lab to lipstick, every formulation undergoes multiple rounds of testing and clinical evaluation to ensure safety, stability and comfort before reaching store shelves.
All Insight Cosmetics products are toxic-free, dermatologically tested, vegan, PETA-certified and cruelty-free. The brand positions this not as a trend-led move, but as a long-term commitment to ethical and responsible beauty.
According to Insight Cosmetics director Mihir Jain, the aim is to change how consumers define quality. “We want people to move beyond fleeting beauty trends and focus on safety, trust and informed choices. Our mission is to make toxic-free, high-quality makeup accessible, reliable and high-performing, so consumers can use it every day with confidence,” he said.
With a portfolio of over 350 products spanning makeup, skincare, body care and fragrances, Insight Cosmetics has woven safety-led innovation across categories. As ingredient awareness grows among Indian consumers, industry watchers believe brands that prioritise testing, transparency and formulation science will set the pace for the future.
Insight’s latest campaign suggests that clean beauty is no longer a niche idea. It is becoming the new normal, and the brand is keen to make sure science gets as much spotlight as style.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
