Brands
Sunita Ahuja’s witty marriage jibes steal the show on MasterChef India
MUMBAI: MasterChef India turned its kitchen into a high-spirited kitty party as Sunita Ahuja, wife of Bollywood star Govinda, brought glamour, humour and candid life advice to the cooking reality show.
The upcoming episode featured a lively exchange between Sunita, chef Vikas Khanna and contestant Saishree, as discussions drifted from recipes to marriage and career ambitions. When Saishree said she wanted to prioritise building her business before tying the knot, Sunita applauded the sentiment, joking that marriage often leads to “Barbadi” and urging the young contestant to stand on her own feet first.
The banter intensified when Vikas Khanna suggested that while careers matter, marriage remains a beautiful milestone. Quick to pounce, Sunita asked the celebrity chef why he himself had not married yet, prompting laughter across the MasterChef kitchen.
Khanna responded that personal connection mattered more to him than rushing into marriage. Unconvinced, Sunita teased that she would now find him a suitable bride, cheekily asking whether he wanted someone like her, even better, or simply “shareef”.
The exchange ended on a charming note when Khanna paid Sunita a glowing compliment, drawing cheers from contestants and guests alike.
The episode forms part of MasterChef India’s special week, airing Monday to Friday at 8 pm on Sony Entertainment Television and streaming on Sony LIV.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
