CenturyPly puts consumers in the driver’s seat

MUMBAI: Knowledge is power, and CenturyPly just handed the keys to consumers. In a first for India’s building materials sector, CenturyPly has launched Jaaniye Phir Chuniye, a knowledge-driven campaign designed to simplify choices in a notoriously complex category. Central to the initiative is Advisir, India’s first consumer education mascot in the industry, tasked with guiding homeowners, architects, designers, and trade professionals through the maze of plywood and interior materials.

The campaign also introduces a direct customer helpdesk at customerhelpdesk@centuryply.com, giving consumers instant access to expert advice. From fact-checking to myth-busting and product guidance, Advisir aims to make every purchase smarter and more confident.

“An informed consumer is a powerful consumer,” said CenturyPly. “With Jaaniye Phir Chuniye, we are bridging the knowledge gap in interiors and empowering people to make choices with clarity and confidence.”

This initiative builds on CenturyPly’s legacy of consumer-first practices, including the CenturyPromise app for product authentication, 48-hour customer service, and a robust ecosystem connecting users with architects, designers, carpenters, contractors, and dealers.

By putting education at the centre of its narrative, CenturyPly is not just leading the market, it’s reshaping what leadership in the building materials sector should look like, transparent, responsible, and empowering.