Brands
India packs a punch at Smarties APAC 2025
MUMBAI: India did not just show up at the MMA Smarties APAC 2025 Awards. It showed off. In a year when creative firepower met tech muscle, Indian marketers turned the regional stage into their own victory ring, sweeping four major industry titles and pocketing an impressive spread of gold, silver and bronze wins.
Announced globally by the Marketing and Media Alliance, this year’s results underline India’s growing clout in consumer insight, digital innovation and business impact across the Asia Pacific region. The performance signals a market that is not only confident but shaping the future of marketing in the region.
Leading the charge were four coveted industry honours. Wavemaker India was named media agency of the year, Amazon Ads took home enabling technology company of the Year, Ethinos claimed independent agency of the Year and Colgate Palmolive’s Oral Health Movement secured the best in show title. Together, these wins place India at the forefront of strategic and creative excellence.
MMA CEO APAC and global head Smarties Worldwide Rohit Dadwal said India remains one of the most influential markets in the programme. He noted that Indian work stands out for combining creativity, technology and cultural intelligence while still driving business outcomes at scale. He added that this year’s industry wins reflect the country’s leadership across media, technology and independent agency craft.
India also delivered one of its strongest metal runs yet. Gold winners included campaigns from Hindustan Unilever’s Knorr with Mindshare India, UltraTech Cement, Hyundai Motor India with Havas Play, Mondelez India’s Oreo and Celebrations with Wavemaker India, Bajaj Auto’s Chetak with Amazon Ads and Colgate Palmolive with Wavemaker India.
Silver metals were awarded to Dove, Cadbury Oreo, Maybelline New York, JioCinema and the Oral Health Movement. Bronze honours went to Dove and a cluster of work from Rin, Wheel and Surf.
MMA Global India country head and board member Moneka Khurana said the results reflect the depth and evolution of India’s marketing landscape. She highlighted how work across CPG, auto, beauty and entertainment shows what future ready marketing looks like and praised the consistency and conviction of Indian agencies and brands.
Across the region, Smarties APAC recognised 107 winning entries including 25 gold, 36 silver, 32 bronze and 14 industry awards. India’s standout performance reinforces its status as a trailblazer shaping consumer behaviour and digital innovation in the Asia Pacific market.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
