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Deal expands Havas Play’s capabilities across sports marketing, fandom and Gen Z engagement
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
Acquisition strengthens Havas Play’s push in music, sport and creator culture
Net revenue rises to €2.78 bn as AI push and acquisitions lift performance
BELGIUM: Havas has tuned into Belgium’s cultural pulse with the acquisition of Digizik, officially launching Havas Play in the market. The entertainment and culture specialist will...
