Brands
Snack N Snack lands bold in-house launch on Bigg Boss Tamil
MUMBAI: Snack N Snack delivered prime-time flavour inside the Bigg Boss Tamil house with a first-of-its-kind in-show product launch that blended entertainment with innovation. The clean-label Indian snacking brand unveiled its full range to millions of viewers in one of the season’s most striking integrations.
The activation began with a high-impact visual moment. A central installation showcasing all nineteen Snack N Snack products lifted smoothly with a drone reveal, creating a crisp, high-recall shot that instantly hooked the audience.
House captain FJ then stepped in for the official unveiling, setting the stage for natural, on-camera engagement. Contestants explored the lineup, sampled the snacks and reacted in real time, turning the tasting into a lively, organic sequence that felt true to the flow of the episode.
Founded on the belief that snacking should be delicious, honest and guilt-free, Snack N Snack has built its identity around clean ingredients and traditional Indian grains. Its range spans jowar balls, wheat puffs, multigrain mixes and jowar-bajra fusions, all made without palm oil, added sugar, artificial colours or preservatives. The brand’s modern take on “better-for-you” snacking continues to earn steady traction across households.
By tapping Bigg Boss Tamil, one of Tamil Nadu’s most influential entertainment properties on Star Vijay and JioHotstar, the brand secured unmatched visibility and cultural resonance. The drone-led reveal and spontaneous cast interactions ensured the integration stood out as one of the season’s most memorable showcases.
With this milestone moment, Snack N Snack has strengthened its promise of bringing clean, flavour-forward Indian snacking to a wider audience, one crunchy on-screen reveal at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
