Brands
Bisleri signs two-year deal as official beverage partner of Tata WPL
MUMBAI: Hydration has found its match. Bisleri International has clinched a two-year partnership as the official beverage partner of the Tata Women’s Premier League, adding fresh fizz to one of India’s fastest-rising sporting properties.
The league, launched in 2023, has quickly turned women’s cricket into primetime entertainment, pulling in elite domestic and international talent. The next season kicks off in January 2026, and Bisleri plans to be visible in every frame, from limited-edition packs to dugout visicoolers and in-stadium hydration stations, with digital campaigns extending the buzz beyond match days.
Bisleri International vice-chairperson Jayanti Khan Chauhan, said the brand was “proud to partner with the Tata Women’s Premier League” and eager to support a new generation of cricketers who “champion an indomitable spirit for sporting excellence”.
BCCI secretary Devajit Saikia said Bisleri would add “exceptional value” to the league’s vision of world-class sporting entertainment, shaping the fan experience while strengthening the ecosystem around women’s cricket.
The tie-up also deepens Bisleri’s already hefty presence in sport. Across India and the UAE, the company now boasts more than 60 partnerships spanning cricket, hockey, badminton, rugby, tennis and endurance events. The company’s pitch is simple: build a culture of hydration, fitness and resilience for athletes and fans alike.
With a 50-year legacy, 128 plants and a network reaching thousands of distributors across India and the UAE, Bisleri continues to push its blend of quality, purity and sustainability. Its suite of beverages, from packaged water and Himalayan spring water to a growing line of carbonated drinks, underlines its ambition to remain a fixture across India’s consumer and sporting landscape.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
