Brands
Bisleri signs two-year deal as official beverage partner of Tata WPL
MUMBAI: Hydration has found its match. Bisleri International has clinched a two-year partnership as the official beverage partner of the Tata Women’s Premier League, adding fresh fizz to one of India’s fastest-rising sporting properties.
The league, launched in 2023, has quickly turned women’s cricket into primetime entertainment, pulling in elite domestic and international talent. The next season kicks off in January 2026, and Bisleri plans to be visible in every frame, from limited-edition packs to dugout visicoolers and in-stadium hydration stations, with digital campaigns extending the buzz beyond match days.
Bisleri International vice-chairperson Jayanti Khan Chauhan, said the brand was “proud to partner with the Tata Women’s Premier League” and eager to support a new generation of cricketers who “champion an indomitable spirit for sporting excellence”.
BCCI secretary Devajit Saikia said Bisleri would add “exceptional value” to the league’s vision of world-class sporting entertainment, shaping the fan experience while strengthening the ecosystem around women’s cricket.
The tie-up also deepens Bisleri’s already hefty presence in sport. Across India and the UAE, the company now boasts more than 60 partnerships spanning cricket, hockey, badminton, rugby, tennis and endurance events. The company’s pitch is simple: build a culture of hydration, fitness and resilience for athletes and fans alike.
With a 50-year legacy, 128 plants and a network reaching thousands of distributors across India and the UAE, Bisleri continues to push its blend of quality, purity and sustainability. Its suite of beverages, from packaged water and Himalayan spring water to a growing line of carbonated drinks, underlines its ambition to remain a fixture across India’s consumer and sporting landscape.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
