iWorld
Jeeto Dhan Dhana Dhan lifts stakes with private jet grand prize
MUMBAI: JioStar has taken its popular predict-and-win contest Jeeto Dhan Dhana Dhan to cruising altitude, unveiling a private jet journey as its newest showstopper prize. The free-to-play game, presented by global travel app Skyscanner during South Africa’s tour of India, now offers one viewer the chance to swap the sofa for a sky-high getaway.
The prize reveal arrived with a playful promo featuring Navjot Singh Sidhu, who stars in a tongue-in-cheek clip that drives home the idea that anyone can strike it lucky on Jeeto Dhan Dhana Dhan. The contest runs on every match day across the ODI and T20I series, making predictions as much a part of the action as the cricket itself.
Jeeto Dhan Dhana Dhan has already carved out a loyal following since launch, clocking more than four billion plays and attracting over 150 million unique users on the Jeeto tab on JioHotstar. The format is simple: viewers watch the match in portrait mode, tap on the Jeeto tab and answer a fresh question before every over. Four options, one pick and the chance to walk away with a private jet ride by the end of the tour.
Alongside the jet-setter jackpot, fans can also win travel vouchers worth Rs 10,000 from a leading online travel agency, plus a selection of discount vouchers from well-loved technology and lifestyle brands.
“Gamification is changing the way fans experience live sport. Jeeto Dhan Dhana Dhan gives everyone a space to join in whether or not they follow cricket closely. This prize is not only the stuff of dreams but a reminder of how JioStar is refreshing the way sport is enjoyed,” said former India cricketer and commentator Navjot Singh Sidhu.
From cars and motorcycles to gold and lifestyle vouchers, JioStar has been steadily upping the reward roster. With its rapidly expanding user base, Jeeto Dhan Dhana Dhan is fast becoming India’s favourite playground for second-screen thrills.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
