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UPKL’s season 2 film puts kabaddi’s grassroots roar centre stage
NATIONAL: Uttar Pradesh Kabaddi League (UPKL) has rolled out a high-energy campaign film, Poora UP khelega kabaddi, officially flagging off Season 2 of the league, which tips off on December 24 at the Noida indoor stadium.
Conceptualised and produced by V1 Media, the film leans into kabaddi’s earthy roots, tracing the sport’s journey from improvised neighbourhood grounds to the professional arena. Its narrative follows a young boy sketching a kabaddi court with marking powder: an image that anchors the film’s message of aspiration, access and ambition.
As the story travels across towns and cities in Uttar Pradesh, it mirrors the sport’s deep cultural hold on the state, before culminating at the Noida venue, where Season 2 comes alive. The film positions UPKL as the bridge between raw, local passion and a structured professional pathway.
“Kabaddi begins in streets, grounds and everyday spaces across Uttar Pradesh,” said SJ Uplift Kabaddi founder and director Sambhav Jain. “This film captures that journey, from the first spark of aspiration to the professional stage of UPKL. Season 2 reflects our commitment to grassroots energy and a league that truly belongs to the state.”
The campaign will run across television and digital platforms as part of UPKL’s season launch push. Season 2 will feature 12 teams playing 69 matches over 18 days, all hosted at the Noida indoor stadium. Matches will be broadcast on Zee Bollywood, &pictures HD, Anmol cinema 2 and streamed on Zee5.
