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Sonal Kabi named director and head of marketing, Amazon Prime Video Apac & ANZ

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MUMBAI: Amazon Prime Video has promoted Sonal Kabi to director and head of marketing for Apac and ANZ, expanding her remit from India to one of the company’s most diverse and fast-growing regions.

Based in Mumbai, Kabi stepped into the regional role in November 2025 after leading marketing for Prime Video India. The elevation signals Amazon’s confidence in her ability to blend big-brand thinking with local cultural nuance, a skill increasingly vital in a fragmented streaming landscape.

Kabi is no stranger to Amazon’s ecosystem. She has spent nearly six years across Prime Video and Amazon miniTV, shaping campaigns for Indian originals, global titles and emerging formats. Before her return to Amazon, she served as director of marketing at Netflix India, adding another global streaming heavyweight to her portfolio.

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Her career spans entertainment, FMCG, mobility and advertising. From building brands at McDonald’s and Star TV Network to steering regional accounts at Leo Burnett and Lowe Lintas, Kabi has worked across boardrooms and creative war rooms alike. She has also handled multi-market mandates across Asia for brands such as Procter and Gamble’s Whisper, giving her deep exposure to cross-cultural marketing.

With Apac and ANZ now under her watch, Kabi will oversee marketing strategy across multiple countries, audiences and languages. It is a role that calls for scale without losing soul, and speed without losing story.

For Prime Video, the appointment strengthens its regional leadership bench. For Kabi, it marks another chapter in a career built on turning content into conversation.

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Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji

Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.

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MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.

Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.

Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.

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Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.

Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.

Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.

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From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.

The film streams exclusively on Sony LIV from 10 April 2026.

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