Brands
PunToon Kids and VidUnit rope in Sagar Panda to drive brand partnerships
MUMBAI: PunToon Kids and VidUnit have strengthened their leadership bench with theappointment of Sagar Panda as vice-president for brand partnerships, as the two digital media businesses step up their push for advertiser-led growth.
Panda, who brings nearly two decades of experience across media, advertising and digital platforms, will lead brand partnerships, integrated digital sales and branded content initiatives across both companies. His remit includes building advertiser alliances around VidUnit’s celebrity-led digital content intellectual property.
He joins from Lokal News app, where he headed the west and north regional business and drove regional expansion and revenue growth. His previous roles include stints at ZEE5, Zee Entertainment, Sakal Media Group, The Hindu Group, India TV, Network18’s News18 and Dalal Street Investment Journal.
Panda’s experience spans programmatic advertising, native and branded content, sponsorship-driven intellectual property and revenue forecasting, with a focus on scaling integrated sales solutions.
PunToon Kids and VidUnit founder and CEO Sourabh Kumar, said Panda’s appointment would help the companies build long-term brand partnerships across kids-focused content and premium celebrity-led digital formats.
The move comes as PunToon Kids and VidUnit expand across creator-led content and digital intellectual property, aiming to offer brands more scalable and outcome-driven collaboration models.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
