iWorld
Arafta races to 1 million YT subscribers, jolts global drama buyers
MUMBAI: Turkish drama Arafta has broken out globally, racing past one million YouTube subscribers in just 43 days and triggering a rush among international buyers to secure rights. The series marks a sharp proof point for a YouTube-first distribution model, as digital scale converts rapidly into licensing momentum.
Launched on YouTube in November 2025 by distributor GoQuest Media and producer Rains Pictures, Arafta has already been licensed across Turkey, Israel, Romania, India, Indonesia and Latvia, even as production continues. In Turkey, the show also began linear broadcast on Kanal 7 in December.
The numbers are emphatic. Total views have crossed 200 million, with the opening episode alone drawing more than 18 million views. The on-screen pairing of Emin Günenç and İlsu Demirci has fuelled social buzz, spawning fan edits and reaction videos that have kept the series trending across platforms. YouTube operations are managed by Turning Red Media.
The collaboration unites GoQuest Media, which previously scored with Kuma (The Other Wife), and Rains Pictures, known for hits such as Rüzgarlı Tepe (Winds of Love) and Kan Çiçekleri (Vendetta). Arafta centres on Mercan, played by İlsu Demirci, a woman navigating survival and sacrifice, and Ateş, portrayed by Emin Günenç, a wealthy man shadowed by his past. The drama traces the fine line between love and vengeance.
“With Arafta, we are extending the digital-plus-licensing model that worked so strongly for Kuma,” said GoQuest Media managing director Vivek Lath. “Crossing 18 million views for episode one and closing early international deals underline the appetite for premium Turkish drama beyond borders.”
Sevda Kaygısız of Rains Pictures said the response reflected more than viral metrics. “The engagement shows a deep emotional bond with audiences and reinforces confidence in Arafta’s long-term vision. Our partnership with GoQuest Media signals a new chapter in the global journey of Turkish drama.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
