MAM
WPP Media wins SC Johnson’s $210 million North America media brief
NEW YORK: WPP Media has landed SC Johnson’s North America media account, clinching a significant win in one of the year’s most closely watched agency battles. The British network wrested the business from Omnicom Media, which had previously handled the brief, according to ADWEEK.
The account is valued at about $210 million and represents nearly 66 per cent of SC Johnson’s estimated $320 million global media spend, based on 2025 data from COMvergence, the ad agency benchmarking firm. The portfolio covers some of the world’s most recognisable household brands, including Windex, Glade, Shout and Ziploc.
While WPP Media will take charge of planning and buying across North America, Omnicom Media is expected to retain control of SC Johnson’s media business outside the region, a source with direct knowledge of the matter told ADWEEK.
The split outcome underscores the growing complexity of global media mandates, where marketers increasingly parcel out regional responsibilities rather than appointing a single worldwide partner. For WPP Media, the win strengthens its North American credentials. For Omnicom Media, holding on to the international business limits the damage.
In a market where scale, data and execution speed matter more than ever, SC Johnson’s decision signals that even long-held relationships are up for review and no media dollar is guaranteed.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
