WPP Media wins SC Johnson’s $210 million North America media brief

NEW YORK: WPP Media has landed SC Johnson’s North America media account, clinching a significant win in one of the year’s most closely watched agency battles. The British network wrested the business from Omnicom Media, which had previously handled the brief, according to ADWEEK.

The account is valued at about $210 million and represents nearly 66 per cent of SC Johnson’s estimated $320 million global media spend, based on 2025 data from COMvergence, the ad agency benchmarking firm. The portfolio covers some of the world’s most recognisable household brands, including Windex, Glade, Shout and Ziploc.

While WPP Media will take charge of planning and buying across North America, Omnicom Media is expected to retain control of SC Johnson’s media business outside the region, a source with direct knowledge of the matter told ADWEEK.

The split outcome underscores the growing complexity of global media mandates, where marketers increasingly parcel out regional responsibilities rather than appointing a single worldwide partner. For WPP Media, the win strengthens its North American credentials. For Omnicom Media, holding on to the international business limits the damage.

In a market where scale, data and execution speed matter more than ever, SC Johnson’s decision signals that even long-held relationships are up for review and no media dollar is guaranteed.