Brands
Priya Ghatkar rises to director ad sales at JioStar
MUMBAI: JioStar has elevated Priya Ghatkar to director ad sales, signalling a strong vote of confidence in one of its most consistent revenue drivers. In her new role, Ghatkar will spearhead advertising growth, nurture key client relationships and lead strategic sales initiatives across priority markets.
The promotion caps a swift rise at JioStar. She previously served as Manager Ad Sales, where she was instrumental in scaling performance and handling marquee accounts with a steady hand and a sharp commercial instinct.
Ghatkar brings with her nearly two decades of experience across India’s media and entertainment landscape. Before joining JioStar, she was manager sales at Disney Star, overseeing key advertiser relationships during a period of intense market churn.
Her longest and most formative stint came at Zee Entertainment Enterprises, where she spent over eight years in progressively senior roles. As Territory head sales for Zee Tamil and later senior manager ad sales for Zee Telugu, she combined team leadership with a knack for unlocking new revenue streams through impact properties, brand solutions and innovative formats.
Earlier in her career, she held sales roles at TV Today Network, building strong advertiser relationships in the western market, and began her professional journey in scheduling, giving her a well rounded view of the broadcast business from the inside out.
Armed with a masters in marketing management from Welingkar Institute of Management, completed between 2009 and 2012, Ghatkar is known for blending structure with sales flair. At JioStar, she now steps into a larger canvas, with the mandate to turn partnerships into performance and ambition into numbers.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
