MAM
Love on the dot as Floweraura delivers romance right on time
MUMBAI: When it comes to romance, timing can be everything and Floweraura is betting on just that. Ahead of Valentine’s Day, the online gifting platform has rolled out a new campaign, Dil Se Delivered, placing the spotlight on intention-led gifting rather than over-the-top displays.
Playing on the idea that modern love values meaning over magnitude, the campaign leans into small but emotionally charged gestures, a single rose, a carefully chosen keepsake, or a surprise that lands at precisely the right moment. The narrative draws inspiration from Bollywood’s timeless romantic sensibility, reinterpreted for an audience that increasingly favours authenticity over extravagance.
Instead of pitching gifting as a grand production, Dil Se Delivered reframes it as a moment-driven experience. From fresh flowers to personalised hampers, the focus is on reliability, emotional relevance and the quiet thrill of a delivery that feels perfectly timed. Everyday acts are given a cinematic lift, proving that simplicity can still steal the scene.
Speaking about the campaign, Floweraura co-founder Shrey Sehgal said the idea was rooted in how expressions of love are evolving. He noted that even a single rose can carry the emotional weight of a classic Bollywood moment when it arrives with intention and care, adding that the brand aims to make every delivery feel personal and emotionally resonant.
With Valentine’s Day fast approaching, Floweraura’s campaign positions gifting less as a checklist and more as a well-timed expression reminding consumers that love, when delivered from the heart, does not need excess to make an impact.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
