MAM
Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition
Mumbai: Jos Alukkas ‘Parampara’ Collections, a jewellery range inspired by Indian culture and traditional art, has been introduced in the market. South Indian film star Keerthy Suresh unveiled ‘Parampara’ during an event held in Chennai. The occasion was graced by the presence of Jos Alukkas managing directors Varghese Alukka, Paul J. Alukka, and John Alukka.
The artistic ‘Parampara’ jewellery line is presented by Jos Alukkas, following the launch of the Shubha Mangalyam Bridal Collections-2023 festive edition. This exquisite jewellery collection beautifully encapsulates the artistic charm of ancient sculptures.
The ‘Parampara’ series showcases divine motifs, including various goddess representations, Krishna, and Ganesha along with intricate designs that draw inspiration from the grace and symbolism of peacocks, elephants, and the divine swan. The collection boasts the use of exquisite gemstones, including Kembu, Ruby, Emerald, Moissanite, and Cubic Zirconia, adding a radiant and luxurious touch to each piece. The skilled craftsmen have masterfully captured the divine essence of Gods and Goddesses with exquisite finesse. Parampara offers jewellery options with antique-finished, red-polished, and yellow-polished styles. Additionally, the collection includes meticulously handcrafted Nagas jewellery.
“The hallmark of the Parampara series lies in its intricate designs, deeply influenced by India’s ancient cultural heritage. Utilising cost-effective labour allows us to offer our customers jewellery at a highly reasonable price” – said Jos Alukkas Chairman Jos Alukka.
Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded.
The introduction of these new brands aligns with Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Notably, Jos Alukkas achieved a significant milestone with the HUID campaign, successfully raising awareness across the nation. In addition, Jos Alukkas has unveiled plans for the establishment of 100 new jewellery stores.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
