Brands
L’Oréal bolsters India’s product portfolio – adds L’Oréal Dermatological Beauty (LDB)
Mumbai: L’Oréal today announced the launch of its dermatological division in India venturing into the dynamic Indian dermocosmetic market. This marks a significant step in the company’s continuous commitment to creating the beauty that moves the world. L’Oréal Dermatological Beauty (LDB) will start its journey in India with CeraVe, the #1 Dermatologist Recommended Skincare Brand in the US.
“We are thrilled to launch L’Oréal Dermatological Beauty (LDB) division for Indian dermatologists, patients, and consumers. We believe that everyone deserves access to expert dermatological care and effective skincare solutions; this is particularly relevant to India where the ratio of dermatologists to consumers is one of the lowest in the world (0.7 dermatologists to every 1,000 people). Skin health is the foundation of beauty, with LDB we aim to deliver on our promise to both Indian dermatologists and patients,” said L’Oréal India managing director Aseem Kaushik.
Globally, L’Oréal Dermatological Beauty partners with over 250,000 healthcare professionals, including leading dermatologists, to develop the most advanced solutions that can accompany patients in their skin health journey. These partnerships include enhancing product development, conducting clinical research, and providing education & training.
“L’Oréal Dermatological Beauty’s mission is to provide life-changing and sustainable dermatological solutions to all. Our aim is to bring this mission to life in India by bringing innovative products and cutting-edge technologies to Indian dermatologists, patients, and consumers. We have studied the needs and concerns of Indian patients and consumers, and we learned that they are increasingly demanding effective skin care products that are backed by science and recommended by healthcare professionals. The dermocosmetic market in India is estimated at ½ billion USD approximately but growing twice as fast as the beauty market. Our division is perfectly poised to enter this market and fulfill this demand because it is fuelled by strong L’Oréal Research expertise and a deep understanding of the evolving needs of dermatologists and consumers alike,” said L’Oréal India director – L’Oréal Dermatological Beauty Rami Itani.
CeraVe’s unique formula, developed with dermatologists, contains 3 Essential Ceramides that restore the skin’s natural barrier and MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
