Brands
Blanko launches time-lock technology perfume with latest digital campaign
Mumbai: Blanko, Indian Popstar King’s first-ever personal brand powered by Raj Shamani’s House of X, today announced the launch of India’s first time-lock technology perfumes with its latest digital campaign, ‘Win Every Room That You Walk In’.
Blanko’s Win Every Room Collection is the first fragrance range on the Indian market that is enhanced with Time-lock technology. Specifically designed to thrive in diverse weather conditions and cater to the distinct chemistry of Indian skin, the unique formulation delays evaporation in Indian weather to ensure that the fragrances remain consistent and captivating, no matter where life takes us.
Featuring six exquisite perfumes meticulously crafted to complement the myriad occasions in a man’s life, the campaign invites consumers to embrace every moment and own every space that they enter. Announcing the launch of Blanko’s Win Every Room Collection, it harnesses the power of individuality by tapping into diverse personalities and unique Indian body chemistry.
Both the collection and the campaign derive inspiration from the versatile roles of contemporary men while never compromising on confidence. Each video follows King depicting unique personas as he encourages the audience to wear an experience, not just a fragrance. From boardroom to ballroom, Blanko enables men to effortlessly hop from one occasion to another with scents like Indian Oud perfume- festive & special events, Legend perfume- Date nights, Billionaire perfume- clubs & concerts, Empire perfume- everyday work, Sports perfume- gym, sports, Old Money perfume- brunch, travel & relaxing vacations.
Commenting on the latest collection and campaign, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.
The exquisite collection with six truly long-lasting perfumes is available at, starting Rs 799.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
