MAM
Madison Media’s COO (north and south) CVL Srinivas resigns
NEW DELHI: Madison Media chief operating officer (north and south) CVL Srinivas has put in his papers after a successful five and a half-year stint in the country’s leading media specialist agency.
Srinivas is yet to decide on his new assignment and is expected to join a new company only towards the end of November or early December.
“I have been thinking on this for quite some time. When offers came along, I decided to quit. My nature is such that I like challenges and I feel, with things progressing smoothly here, it’s time to move on. It was great working with Sam (Balsara) and others. It proved to be a rich and rewarding experience,” said Srinivas.
On his plans for the future, Srinivas added, “I have got offers both from India and abroad, and these are from media industry and outside it as well. I am taking a two-month break and will decide during this break.”
Srinivas, who joined Madison in mid-1998 in Mumbai, moved to Delhi in early 1999 when the agency split into two operating units and he was given charge of the non-Mumbai clients.
“My most memorable win here was clinching Coca Cola buying and planning assignment. Other highpoints were setting up of Delhi followed by the Bangalore office. Also recruiting some of the best talents in the country and retaining them was quite satisfying, too.” Srinivas adds.
During his tenure, Madison added clients such as Coca Cola, Perfetti in 2000, Domino’s in 2001, ABN Amro Bank, Somany group and Ozone Ayurvedics in 2002. “During the same period, we picked up BPL, Nissin Foods and IFB appliances in our Bangalore branch,” says Srinivas.
Srinivas started his career in media in 1993 when he joined Lintas after completing his MBA from XLRI, Jamshedpur. After a year, he left Lintas for HTA, where he got an opportunity to be a part of Fulcrum and from there, he joined Madison.
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“Most clients and media professionals fear to take the ‘innovative’ route. There is hardly any risk taking” – CVL Srinivas
“Media innovations have become an expected deliverable from any media agency”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
