MAM
PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023
Mumbai: PR Professionals, the flagship of PRP Group has been awarded the prestigious integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. The summit, being seen as a landmark step towards Bihar’s economic development, will take place from 13 to 14 December 2023, in Patna.
Bihar Business Connect 2023, Bihar Global Investors Summit is set to bring together business leaders, policymakers, investors, and thought leaders from around the world to explore investment opportunities, foster collaborations, and discuss strategies to promote sustainable economic growth in Bihar. PR Professionals will play a pivotal role in managing the comprehensive communications strategy for this high-profile event at the national and international level. Their mandate encompasses public relations, digital media management, website development, and various other aspects of integrated communication to ensure that the summit reaches a global audience effectively.
“We are honored to be entrusted with the integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. This is an exciting opportunity to contribute to Bihar’s economic growth by showcasing its potential to the world. We are excited to leverage our experience to promote the summit’s objectives, attract investors, and create a lasting impact on Bihar’s economic landscape ” said PR Professionals founder and managing director Sarvesh Tiwari.
PR Professionals has a proven track record of delivering exceptional communication strategies and campaigns for various government and corporate clients. The company boasts remarkable expertise in the communications management of large-scale global events, with a distinguished track record that includes the prestigious COP 14, where a staggering 190 countries actively participated, demonstrating their adeptness in handling complex and globally significant conferences. Furthermore, their credentials encompass the highly acclaimed International Jazz Festival, among other notable events. Their expertise in public relations, digital media management, and web development will undoubtedly be instrumental in enhancing the visibility and success of Bihar Business Connect 2023.
Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
