GECs
Zee Network signs on aMAP in 1-year deal
MUMBAI: Audience Measurement and Analytics (AMA), which in June 2004 announced the launch of online television ratings system Audience Map (aMap) in India, has signed on its first major client Zee Telefilms Ltd in a one year deal
As per the deal, aMap will provide rating services for the whole network.
AMA chief executive Tapan Pal claims the company is in final negotiations to sign on another six to seven broadcasters. Pal tells indiantelevision.com the announcement would come by the first half of July. Pal refused to divulge the names of these channels though.
“Discussions are in progress. The cost has been finalised. Contracts are under negotiation,” says Pal
aMAP plans to kick off its negotiations with regional channels in the next phase. Pal said the company would be targeting Southern channels first.
“First we want to install our meters in this region. We have already done the establishing survey. The marketing initiatives will begin once the meters are installed,” Pal says, adding that the South is one crucial market they have identified in India.
AMA has set up its Research & Development (R&D) centre in Ahmedabad. Pal claims that real time data at a relatively lesser price is the USP of the company. He says aMap has plans to generate predictive data in the near future.
According to the information provided by the company, aMap collects the TV viewership data from the sample homes everyday morning between 2 am and 4 am using cellular telephone technology. These reports are then immediately available on-line to subscribers through a VPN (virtual private network) connection.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
