iWorld
Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song
Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, today launched “The Last of The Beatles” campaign dedicated to the release of the final Beatles song – ‘Now and Then’.
The campaign is a heartfelt tribute to the iconic British rock band and features a page dedicated to the band on Wynk Music. Wynk has also curated a Beatles’ playlists with their 70s rock music playlists which are also available with exclusive HelloTunes for fans.
The campaign will be live for 15 days and will offer a rich mosaic of content and music that pays homage to the band’s legacy.
Campaign Highlights:
1. Rediscovering the Beatles
A specially curated content from The Beatles’ extensive discography where fans can immerse themselves in the timeless classics that have defined generations and experience the magic of John, Paul, George, and Ringo.
2. The Golden Era of 70s Rock
A collection of handpicked 70s rock playlists that will transport music enthusiasts back to a time when rock ‘n’ roll ruled the airwaves.
3. Showcasing HelloTunes
Exclusive HelloTunes of The Beatles’ music: Subscribers can set these tunes as their caller tunes and relish the melodies of this legendary band.
4. Engaging Content
Music lovers can engage with their favourite band on social media with interesting trivia, song lyric carousels, and other captivating content related to The Beatles. Fans can dive into the world of the band’s history, music, and more, to fully immerse themselves in the celebration.
For more information on the campaign and to join the celebration, click on the below links:
Check The Beatles page on Wynk here: https://open.wynk.in/s1(accessible on mobile only)
The Beatles playlist: https://open.wynk.in/s2
HelloTunes for The Beatles: https://open.wynk.in/s3
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
