Kids
Warner Bros. Consumer Products, Lego Group ink licensing deal for Batman
MUMBAI: Warner Bros. Consumer Products has awarded the Lego Group with the construction toy license for DC Comics’ Batman. The agreement includes the rights to develop and market construction toys based on the classic Batman brand, inspired by the pages of DC Comics’ comic books; Warner Bros. Animation’s hit television series, The Batman; Warner Bros. Pictures’ film, Batman Begins, which debuted in theaters this past summer and any related theatrical releases or television programs that are produced during the period of this deal.
Beginning in April 2006, Lego Group will introduce six new Batman products featuring constructible play sets with strong vehicle focus, cool functionality, gadgets and a library of collectible mini-figures.
“Our partnership with the Lego brand on Harry Potter has been an extremely successful one and we are excited about building our relationship through Batman. Lego Group brings a wealth of creativity and quality to the products they produce and are uniquely positioned to meet the high level of expectations we have for Batman, one of our marquee brands,” said Warner Bros. Consumer Products Global Toys, Publishing and Themed Entertainment executive vice president of domestic licensing Karen McTier.
“Our experience shows that combining the right property with the construction play pattern is a formula for success, so we are thrilled to be working with Warner Bros. Consumer Products on the Batman property. Not all stories translate to construction, but the Batman setting, characters and focus on gadgets and vehicles allow us to create authentically detailed, functional and fun models that will have strong appeal and play value for children and adult collectors alike,” said Lego Group Global Partnership and Alliance Management vice president Jill Wilfert.
“Kids dream of the intricate world of Batman’s Batcave full of crime fighting toys, and now they’ll have the opportunity to make it all real, Lego-Style. What could be more fun?” said DC Comics president and publisher Paul Levitz.
The Lego Batman product line replicates the collectible craze the company created around its best-selling Lego Harry Potter series – where the sets are intended to be combined to further the storyline and play-acting opportunities. These new construction toys will be supported with television, print and online advertising, Web content, Lego Club, targeted events, a model tour and retail promotions.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
