Kids
Warner Bros. Consumer Products, Lego Group ink licensing deal for Batman
MUMBAI: Warner Bros. Consumer Products has awarded the Lego Group with the construction toy license for DC Comics’ Batman. The agreement includes the rights to develop and market construction toys based on the classic Batman brand, inspired by the pages of DC Comics’ comic books; Warner Bros. Animation’s hit television series, The Batman; Warner Bros. Pictures’ film, Batman Begins, which debuted in theaters this past summer and any related theatrical releases or television programs that are produced during the period of this deal.
Beginning in April 2006, Lego Group will introduce six new Batman products featuring constructible play sets with strong vehicle focus, cool functionality, gadgets and a library of collectible mini-figures.
“Our partnership with the Lego brand on Harry Potter has been an extremely successful one and we are excited about building our relationship through Batman. Lego Group brings a wealth of creativity and quality to the products they produce and are uniquely positioned to meet the high level of expectations we have for Batman, one of our marquee brands,” said Warner Bros. Consumer Products Global Toys, Publishing and Themed Entertainment executive vice president of domestic licensing Karen McTier.
“Our experience shows that combining the right property with the construction play pattern is a formula for success, so we are thrilled to be working with Warner Bros. Consumer Products on the Batman property. Not all stories translate to construction, but the Batman setting, characters and focus on gadgets and vehicles allow us to create authentically detailed, functional and fun models that will have strong appeal and play value for children and adult collectors alike,” said Lego Group Global Partnership and Alliance Management vice president Jill Wilfert.
“Kids dream of the intricate world of Batman’s Batcave full of crime fighting toys, and now they’ll have the opportunity to make it all real, Lego-Style. What could be more fun?” said DC Comics president and publisher Paul Levitz.
The Lego Batman product line replicates the collectible craze the company created around its best-selling Lego Harry Potter series – where the sets are intended to be combined to further the storyline and play-acting opportunities. These new construction toys will be supported with television, print and online advertising, Web content, Lego Club, targeted events, a model tour and retail promotions.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
