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Dabur Unveils Enchanting “Abghyangan Snan” TVC Celebrating Maharashtraian Diwali Angol Tradition, Featuring Dabur Almond Oil

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Mumbai – Dabur, a trusted name in the world of healthcare and wellness, proudly presents its latest cinematic masterpiece, the “Abghyangan Snan” TVC, meticulously crafted to captivate the hearts of viewers in the Maharashtra region. This extraordinary creation breathes life into the time-honored tradition of “Abghyangan Snan,” a deeply cherished part of Diwali celebrations.

This captivating TVC was born from the creative minds at The Filmsters, a renowned creative boutique based in the vibrant city of Mumbai. With their artistic vision and storytelling finesse, The Filmsters have brought this project to life, promising an unforgettable visual and emotional experience.

The stellar cast of the TVC includes two exceptional talents – the young sensation, Myra Vakil, and the talented actress, Akshaya Gurav. Their exceptional performances promise to resonate deeply with audiences, making this TVC a must-watch during the festive season. Adding to the star power, the TVC also features a special cameo by the ever-popular Akshay.

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But what truly makes this TVC special is the inclusion of Dabur Almond Oil, a trusted name in the world of hair care and wellness. Dabur Almond Oil plays a pivotal role in the celebration of the “Abghyangan Snan” tradition, underlining the importance of natural, nourishing care for beautiful and lustrous hair and nourished skin.

In the words of the brand, “Dabur has always been committed to celebrating the rich tapestry of Indian culture and heritage. With the ‘Abghyangan Snan’ TVC, we aim to honor the significance of this age-old Diwali tradition and showcase the transformative power of Dabur Almond Oil in enhancing the essence of this ritual.”

Quote by Dabur associate –

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The director of this cinematic masterpiece, and founder of The Filmsters  Ranjeet S Kumar, shared his enthusiasm, stating, “It has been a privilege to bring this beautiful tradition to life on screen. We’ve meticulously captured the essence of togetherness and festivity, making it a delightful visual experience.”

Sohini Mitra, the producer, added, “We are proud to have been a part of this incredible project, which beautifully highlights the importance of preserving our cultural traditions. The collaboration between the cast and crew has resulted in something truly magical.”

The TVC boasts exceptional cinematography by Bharatwaaj Subbu, hair styling by Ritesh Chudasama, and a mesmerizing musical score by Aniket, contributing to the enchanting experience of the “Abghyangan Snan” TVC.
 

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Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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