Music and Youth
VH1, IFilm add interactivity to Web Junk initiative
MUMBAI: Following encouraging on-air ratings and increases in mobile downloads, viewer-submitted video uploads, and VSpot mobile streams, US broadcaster VH1 and IFilm have announced plans to extend Web Junk 20 from its original slate of six episodes, with six new episodes.
Web Junk 20 celebrates and brings a unique look at all the weirdest, wildest, and most hilarious internet video clips out there.
The additional episodes will give viewers more of what they really want to see — celebrity slip-ups, animated satire, bloopers, and everyday people at their most outrageous.
VH1 says that its partnership with IFilm has struck a pop culture chord chord, bringing together two things that people love, TV and the Web. The two parties have done so by reaching viewers across multiple platforms at increasing rates. On-air Web Junk 20 ratings went up among the key 18 to 49 demographic by 47 per cent from the same time period last year.
VH1 further says that since it premiered in January 2006, Web Junk 20 has been the most viewed VH1 programming on VSpot at VH1.com and has accounted for more than 25 per cent of all VH1 Mobile downloads. The success of Web Junk 20 on VSpot has also driven streams to record numbers in the month of February.
Additions to the line-up include two one-hour episodes and four half-hour episodes. VH1 and IFILM will also launch a Show Us Your Junk viewer-generated video competition where one viewer will be crowned “winner” and his/her Web junk clip will air on an episode of Web Junk 20. In addition, the winner will receive an HP Digital Media Center with Intel technology and the latest Aquos liquid crystal television from Sharp.
To enter the competition, fans can visit the Web Junk 20 upload page on IFilm.com at www.ifilm.com/webjunk. The submission period began on 17 February.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
