GECs
Rajat Sharma’s India TV sports a new look
MUMBAI: After a little over 20 months of existence, Rajat Sharma’s India TV has stepped into the revamp mode. Even as the genre gets more competitive, the Hindi news channel has embraced a new look and feel.
India TV unveiled the makeover yesterday (19 February). The purpose of the redesigned branding and graphics has been categorically undertaken to make it appear more dynamic to viewers.
The colour scheme that has been incorporated by the channel is more vibrant, modern, interactive, youthful and richer. Says India TV CEO Chintamani Rao. “We are a people’s channel. We listen very carefully to viewer feedback and their ever changing preferences. We also benefit from focus group exercises. Similarly, we exist to deliver for our valued advertiser and their feedback is incorporated on a continuing basis”.
With more interactive services coming to play a major role in the news genre, the channel has gone for a more aggressive presentation with new colours, fresh promos, brand new graphics and tickers. Also, a complete makeover for some programmes like Bhaiya Bole (it is now Bhai Bole) is in the queue. A genre-defining programme and new interview shows are ready to be unveiled.
An internal team implemented the feedback from various stakeholders, primarily focus groups, viewers and advertisers, Rao says, adding that the makeover exercise was “not outsourced.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
