MAM
Boutique Living launches ‘Caressa Collection’ in collaboration with Priya Malik
Mumbai: Boutique Living, a premier name in the world of luxury home decor and furnishings, is delighted to announce the much-anticipated launch of its exclusive “Caressa Collection,” in collaboration with the multi-talented and celebrated poet and entrepreneur, Priya Malik.
The “Caressa Collection” is a testament to the artistry of design and the power of poetic inspiration. This unique collaboration melds the creative forces of Boutique Living and Priya Malik, bringing together their shared vision of combining elegance, luxury, and emotional depth in the world of interior decor.
“We are thrilled to introduce the ‘Caressa Collection,’ a reflection of both beauty and emotion. Each piece in this collection is a work of art, designed to evoke a sense of serenity and poetry within your living spaces,” said Indo Count Industries Ltd president domestic retail Rajiv Merchant.
Priya Malik, truly believes in nature and sustainability and that’s why we felt that she was the perfect fit to become the creative force behind this collection. By drawing inspiration from her poetic spirit we intend to infuse each piece of the Caressa Collection with her unique perspective. “This collaboration has been a dream come true. I believe that poetry and art can elevate our daily lives, and the ‘Caressa Collection’ captures the essence of this belief. It’s about surrounding ourselves with beauty that also tells a story,” expressed Priya Malik.
Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL fiber.
The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers Stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. Our bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from 2299 (for king-size double bed- sheet sets) onwards.
For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
