Brands
Priya Malik brings poetic touch to Interio by Godrej’s ‘Moments that matter’
MUMBAI: Home got poetic this week as Interio by Godrej teamed up with celebrated storyteller Priya Malik to turn furniture into feelings and design into dialogue.
At the launch of its sprawling new 22,000 square feet, experiential flagship store in Vikhroli, Mumbai, the brand deepened its ‘Moments that matter’ campaign with Malik’s moving spoken-word piece “Ghar, Ghar Jaisa Hota Hai.” True to her evocative style, the poet painted scenes that every homebody knows by heart: that quiet cup of morning coffee, the chatter around a dining table, or the comfort of simply belonging.
Speaking on the collaboration, Interio by Godrej head of integrated marketing and communications Reshu Saraf said, “Our campaign ‘Moments That Matter’ shifts the conversation from furniture as mere utility to pieces that help nurture genuine connections both with ourselves and with our loved ones. We’re delighted to have Priya Malik take this thought a step further through her poetic narration, which beautifully captures the emotions and everyday moments that make a house truly feel like home…”
The collaboration, conceptualised by Contract Advertising, extends beyond words, it’s a celebration of spaces that hold life’s small, significant stories. The new store, anchored in Godrej’s century-old design legacy, blends nostalgia and modernity with curated look books, an archive gallery, and even a Mangrove kitchen café inspired by Vikhroli’s lush biodiversity.
Visitors also got a taste of Indian craftsmanship through collaborations with artisans and design studios including Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi and Svabhu Kohli. The event also featured a fireside chat with designer David Abraham on Bauhaus’ influence in India and an immersive digital experience by Aaron Myles.
With plans to open 500 new stores by FY29, Interio by Godrej seems set to shape not just homes, but the moments that make them truly matter.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
