Brands
Celebrating World Environment Day with sustainable choices for a greener planet
Mumbai: As we observe World Environment Day, it’s essential to reflect on the impact our choices have on the environment and consider how we can contribute to a more sustainable future. Offering high-quality bedsheets that not only provide comfort but also promote the environment is rare, hence we have a brand that is concerned about sustainability.
Here are some ways our bedsheets align with eco-friendly practices and how you can make a difference.
1. Organic cotton: The sustainable choice
Our bedsheets are crafted from organic cotton, which is grown without the use of harmful pesticides and synthetic fertilizers. Organic cotton farming supports healthier soil, reduces water consumption, and promotes biodiversity. By choosing organic cotton bedsheets, you are supporting sustainable agriculture and reducing your carbon footprint.
2. Eco-friendly manufacturing processes
We prioritize eco-friendly manufacturing processes to minimize our environmental impact. Our production facilities adhere to stringent environmental standards, ensuring that our bedsheets are made with minimal waste and reduced energy consumption. This commitment to sustainability extends to every step of our production, from sourcing raw materials to the final packaging.
3. Low-impact dyes and finishes
The dyes and finishes used in our bedsheets are carefully selected to be low-impact, meaning they have a reduced environmental footprint compared to conventional dyes. These eco-friendly dyes are free from harmful chemicals, making our bedsheets safer for you and the environment. They also ensure vibrant, long-lasting colors without compromising sustainability.
4. Recyclable and minimal packaging
We understand the importance of reducing waste. Our bedsheets are packaged using recyclable materials, and we strive to minimize packaging wherever possible. By choosing our products, you are contributing to the reduction of plastic waste and supporting a circular economy.
5. Long-lasting quality
Investing in high-quality bedsheets means they last longer, reducing the need for frequent replacements. Our durable and luxurious bedsheets are designed to withstand the test of time, ensuring you enjoy their comfort and style for years to come. This longevity reduces waste and promotes a more sustainable lifestyle.
This World Environment Day, we invite you to join us in making conscious choices that benefit our planet. By selecting Boutique Living bedsheets, you are not only enhancing your sleep experience but also supporting sustainable practices that protect the environment. Together, we can create a greener, healthier world for future generations.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
