DTH
Animax partners Sify for ‘Gaming Challenge 2007’
MUMBAI: Animax, the youth animation channel, in association with Sify Gamedrome, a gaming chain, has announced the first annual “Animax Grand Gaming Challenge 2007”, a gaming tournament to be conducted across 66 cities.
The event will feature top of the line games like Counter Strike, Fifa, NFS UG2, Defense of The Ancients and Gunz Online and aims to provide a platform to youth, recognizing the need take the passion of gamers to a competitive platform.
Trophies along with other prizes such as calendars, hiking bags, sippers, posters and DVDs from Animax, while one lucky winner will get a job as an actual game jockey aiding in the development process at Sify Gamedrome.
Gamers will be able to compete for prizes in several online game categories such as sports, racing, and strategy on-line and first person shooter. Research points to the huge potential of the gaming and animation industry in India. The gaming scenario in India is evolving from a nascent stage to that of a lifestyle hobby.
Participants can enter the competition by registering at any of the Sify Gamedromes or Sify iways across 66 cities by entering the “password of the day” which will be flashed on air on Animax and can also be accessed on-line or via the short messaging service on 2525. The registration kick off from 10 January 2007, informs an official release.
Following the preliminary elimination rounds which will end 2 February, the four zonal semi-finals will be conducted in Mumbai, Delhi, Kolkata and Bangalore beginning 8 February followed by the mega final showdown at the Atria Mall in Mumbai on 28 February.
Animax country head Sunder Aaron said, “Through the Animax Grand Gaming Challenge, Animax proudly supports a very important and growing activity for the wired generation: gaming. While the core mission of Animax is to entertain youth, we also want to reflect and support the developing interests and passions of India’s Wired Generation. Working with Sify on the AGGC will truly boost the competition as they are the nationwide leader in online gaming.”
Commenting on the initiative, Sify Ltd. Access Media president Pijush Kanti Das said, “We are delighted to partner with the Animax Grand Gaming Challenge ’07, the largest online gaming tournament across 220 Sify Gamedromes in 66 cities. Our successful association with Animax in the past has encouraged us to back this tournament with aggressive promotional activities across the country. This year, apart from the multiplayer games we have added single player games to the portfolio of the tournament to increase the number of gamers.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
