MAM
Tata Power urges all to Embrace Mother Earth, Love Our Planet and Switch to Green and Clean Energy
Mumbai: Tata Power, one of the integrated power companies has launched a new brand film – ‘DuniyaApneHawale’ promoting the message of “Embrace mother earth love our planet. Switch to green and clean energy.”
As Tata Power stays steadfast in its commitment to ‘Sustainable is Attainable’, this is another step towards inspiring citizens to make sustainable lifestyles a reality and underscore the importance of individual action and responsibility towards a cleaner, greener future.
As a responsible corporate, Tata Power is encouraging the adoption of green energy products and services for its large consumer base including corporate. It is also working on popularising how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green solutions like rooftop solar, EV charging, solar microgrids, group captive solutions, pumped hydro power, smart home automation solutions to promote energy efficiency.
Along with Hindi, English, Gujarati, Marathi, Tamil and Kannada news and business channels, the campaign is live on digital and social media platforms engaging the public with its message.
The film depicts the journey of a globe, demonstrating the abuse and damage that our planet goes through day in and day out thanks to a range of human activities such as deforestation, construction, industrialisation, and urbanisation. By the end of its journey, the globe is soiled and battered, until two children representing the future generation – rescue it, clean it, and hug it demonstrating the love and care that we need to have for our planet. The video concludes with a strong message: ‘Embrace mother earth, love our planet. Switch to green and clean energy’ with the words “hold me tight” being sung in the background.
Tata Power chief – brand & communications Jyoti Bansal said, “As we see global leaders congregate and debate at COP28, it is clear that no action is not an option. Tata Power took the lead in creating the right conversations with sustainable is attainable. We take this to the next level as we urge the people to embrace their responsibility and accelerate individual action towards sustainable lifestyles and clean energy solutions. The film seeks to inspire a profound appreciation for our planet. The young children cleaning the globe in the film serve as a powerful symbol of how small acts can become catalysts for a big change. We strive to make this a movement to encourage each one of us to become custodians of planet earth – the only home we will ever have.”
Rediffusion national creative director Pramod Sharma said, “This film is straight from the heart. The punishment that we are according the planet every day is going to become irreversible if we do not stop the battering immediately. Sadly, much of what we do is out of ignorance and a lot is due to indifference. Both attitudes are killing Mother Earth. In this piece of communication the problems are clearly highlighted and Tata Power sends out an unequivocal message of urgent action at an individual level as well as at a societal level.”
Rediffusion Executive Director Carol Goyal who oversees the films portfolio added, “We’ve kept the messaging real. It is hard hitting. And the punishment to the globe is shown in situations we see everyday but don’t do anything about. The film is held together by a very strong and evocative musical score and lyrics that we hope will become memorable and enduring.”
Tata Power is committed towards becoming the trusted green energy brand. The company plans to achieve 70 per cent capacity generation from clean and green energy sources by 2023 and achieve carbon net neutrality by 2045.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
