The evocative campaign celebrates the hands that build Bharat — from tailors to taxi drivers.
Tata Power, one of integrated power companies has launched a new brand film – ‘DuniyaApneHawale.
The omnichannel campaign is devised by Rediffusion, starring Pankaj Tripathi.
He earlier served as executive creative director at the agency's Mumbai office.
The campaign has been conceptualised by Rediffusion Brand Solutions.
