Brands
Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India
Mumbai: To elevate the gaming experience of players with professional-grade gaming products, Taiwan-based Vertux, a lifestyle gaming company has officially set foot in the Indian market. The company aims to revolutionise the gaming hardware sector by introducing gaming keyboards, headphones, mice, mousepads, and other accessories to combine top-notch performance, quality, and aesthetic design—all at budget friendly prices.
Vertux’s suite of gaming accessories will be available for purchase on Amazon starting 18 December 2023. Vertux’s entry into India will significantly boost the country’s thriving gaming community. With Gaming’s exponential growth in player engagement and revenue, Vertux’s cutting-edge products aim to offer gamers an enhanced experience refining their performance and unlocking their gaming prowess, both at home and in competitive tournaments.
Vertux Head of Sales India and SAARC Gopal Jeyaraj said, ‘By Promate Technologies, India is witnessing rapid growth in its gaming sector boasting nearly 500 million individual gamers. Vertux sees this as an opportune moment to enter the Indian market with its robust portfolio of gaming devices. What distinguishes Vertux Gaming is our diverse product range providing gamers the freedom to design their ideal gaming experience. Beyond seizing this growing market our objective is to redefine gaming experiences and offer Indian consumers direct access to our world-class gaming solutions. We aim to communicate that gaming isn’t just a hobby– it’s a lifestyle.”
Vertux has successfully sold more than 2 Million products across more than 50 countries. Boasting an extensive portfolio of more than 30 products spanning across over 5 categories, Vertux sets its sights on transforming India’s gaming market.
The ‘Gaming Accessories Market’ report by Allied Market Research projects that the global gaming accessories market valued at $6.1 billion in 2021, is set to reach $14.4 billion by 2030, with a 9.9 per cent CAGR from 2022 to 2030. The Asia-Pacific region, notably, is poised to maintain its status as the fastest growing segment throughout the forecast period.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
