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Asianet launches Kannada news channel ‘Suvarna News’

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BANGALORE: Asianet Communications Ltd (ACL) today launched Suvarna News, a 24-hour Kannada news channel.

ACL is planning to launch its Telugu general entertainment channel (GEC) Sitara Television in April while the Marathi and Tamil GECs will be up within six months, says Suvarna COO K Sanjay Prabhu.

With the launch of Suvarna News, Asianet Television Network (ATN) will have five operational channels – three Malayalam and two Kannada. Asianet also has two radio channels that were launched a couple of months ago.

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Suvarna News is the third Kannada news channel to be launched in the state, the other two being the Sun group’s Udaya Verthegalu and TV9 Karnataka. “In Karnataka, people just love to watch the news – be it local, national or international,” says Prabhu.

ACL expects to garner ad revenues of Rs 300 million each from Suvarna’s GEC and the news channel in the next fiscal. Pundits predict the size of the Kannada television ad market to reach Rs 2 billion in FY’09. Hence, the Suvarna bouquet has ambitious plans of garnering 30 per cent of the market.

Prabhu revealed that around Rs 1.1 billion have been invested in the two Kannada channels so far. He is confident that the Suvrana GEC operations will turn profitable in the next fiscal, and those of Suvarna News a year after.

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Among the major advertisers already on board on Suvarna News are HUL and the Confident group. The latter is the title sponsor of Suvarna GEC’s popular five-day-a-week talent hunt show Confident Star Singer. “We have a package deal with the Confident group,” said Prabhu, who admits that there could be a number of cross deals of a similar nature with other advertisers.

ATN is having talks with P&G, reveal company sources.

Following the launch of the news channel, the news portion on the GEC has undergone changes. Earlier, Suvarana used to broadcast four news bulletins and five minutes of news shorts every hour. This has been brought down to just two news bulletins per day.

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Suvarna News will focus in the 15-45 age group in Karnataka. The channel has nine full-fledged bureaus with studios in the state and another bureau in Delhi. It also has 30 stringers for news and content gathering.

The channel has four DSNG (Digital Satellite News Gathering) and three MB vans. News will also be obtained through ANI and Reuters. “A policy decision has to be taken as yet whether we will go in for syndication with other news channels in other states, or whether we should have our setup,” says Suvarana News editor Shiddarth Bhatt who worked with the Indian Express group on its political desk for 17 years before joining the GEC Suvarana as its news editor about a year ago.

“Some news channels depend on airing crime, sleaze and cinema to get the eyeballs. Our focus will be on politics and corruption. It will be investigative journalism that will help unearth scams and other political wrongdoings,” informs Bhatt.

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News Broadcasting

Network18 posts Rs 1,955 crore revenue, narrows FY26 losses

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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