News Broadcasting
Asianet launches Kannada news channel ‘Suvarna News’
BANGALORE: Asianet Communications Ltd (ACL) today launched Suvarna News, a 24-hour Kannada news channel.
ACL is planning to launch its Telugu general entertainment channel (GEC) Sitara Television in April while the Marathi and Tamil GECs will be up within six months, says Suvarna COO K Sanjay Prabhu.
With the launch of Suvarna News, Asianet Television Network (ATN) will have five operational channels – three Malayalam and two Kannada. Asianet also has two radio channels that were launched a couple of months ago.
Suvarna News is the third Kannada news channel to be launched in the state, the other two being the Sun group’s Udaya Verthegalu and TV9 Karnataka. “In Karnataka, people just love to watch the news – be it local, national or international,” says Prabhu.
ACL expects to garner ad revenues of Rs 300 million each from Suvarna’s GEC and the news channel in the next fiscal. Pundits predict the size of the Kannada television ad market to reach Rs 2 billion in FY’09. Hence, the Suvarna bouquet has ambitious plans of garnering 30 per cent of the market.
Prabhu revealed that around Rs 1.1 billion have been invested in the two Kannada channels so far. He is confident that the Suvrana GEC operations will turn profitable in the next fiscal, and those of Suvarna News a year after.
Among the major advertisers already on board on Suvarna News are HUL and the Confident group. The latter is the title sponsor of Suvarna GEC’s popular five-day-a-week talent hunt show Confident Star Singer. “We have a package deal with the Confident group,” said Prabhu, who admits that there could be a number of cross deals of a similar nature with other advertisers.
ATN is having talks with P&G, reveal company sources.
Following the launch of the news channel, the news portion on the GEC has undergone changes. Earlier, Suvarana used to broadcast four news bulletins and five minutes of news shorts every hour. This has been brought down to just two news bulletins per day.
Suvarna News will focus in the 15-45 age group in Karnataka. The channel has nine full-fledged bureaus with studios in the state and another bureau in Delhi. It also has 30 stringers for news and content gathering.
The channel has four DSNG (Digital Satellite News Gathering) and three MB vans. News will also be obtained through ANI and Reuters. “A policy decision has to be taken as yet whether we will go in for syndication with other news channels in other states, or whether we should have our setup,” says Suvarana News editor Shiddarth Bhatt who worked with the Indian Express group on its political desk for 17 years before joining the GEC Suvarana as its news editor about a year ago.
“Some news channels depend on airing crime, sleaze and cinema to get the eyeballs. Our focus will be on politics and corruption. It will be investigative journalism that will help unearth scams and other political wrongdoings,” informs Bhatt.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
