WC delivers 2.41 TVR for 34 matches in metros

MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007.

The non India matches have delivered a TVR of 1.20 compared to 1.24 in 2007, according to data from Tam Sports (C&S 4+).

The increased reach is what is giving value to advertisers this time around. In 2007, a Bangladesh versus South Africa encounter gave a rating of 1.41 and a reach of 10 million. This time around a match between South Africa and Ireland gave a TVR of 1.20 and a reach of 12 million.

Star Cricket continues to do better than the Hindi feed offered by Star Sports. According to Tam Sports data, 9.8 million people tuned in to the Pakistan versus Zimbabwe match on Star Cricket compared to 4.2 million on Star Sports. Nine million people tuned in to the Australia versus Kenya encounter on Star cricket compared to 3.7 million people on Star Sports.