MAM
WC delivers 2.41 TVR for 34 matches in metros
MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007.
The non India matches have delivered a TVR of 1.20 compared to 1.24 in 2007, according to data from Tam Sports (C&S 4+).
The increased reach is what is giving value to advertisers this time around. In 2007, a Bangladesh versus South Africa encounter gave a rating of 1.41 and a reach of 10 million. This time around a match between South Africa and Ireland gave a TVR of 1.20 and a reach of 12 million.
Star Cricket continues to do better than the Hindi feed offered by Star Sports. According to Tam Sports data, 9.8 million people tuned in to the Pakistan versus Zimbabwe match on Star Cricket compared to 4.2 million on Star Sports. Nine million people tuned in to the Australia versus Kenya encounter on Star cricket compared to 3.7 million people on Star Sports.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
