MAM
WB ad revenue up 56 per cent in first quarter
MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period, according to a senior Turner International India executive.
The channel has doubled its client roster, providing scope for revenue growth. Currently, WB clients span across sectors including Lifestyle and Beauty, Automobiles, Financial, and Telecom. The roster includes L’Oreal, Yamaha, Volkswagen, Tata Motors, TVS, Coca Cola, Pepsi, Edelweiss, Bajaj Allianz, Samsung and Phillips.
Says Turner International India GM entertainment networks, South Asia Monica Tata, “The increase in clients has resulted in a healthy first-quarter with WB locking in 56 per cent revenue growth over the same period last year. Additionally, we have also seen a robust 77 per cent growth in inventory over Q1 last year.”
As had been reported earlier by Indiantelevision.com, WB’s Mega Action movie block will spice up June with classic, adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’ every weekend.
“The English movie genre sells on perception and, thus, great stress is laid on the look and feel and the packaging of the channel. WB from launch to date has always received excellent feedback on its packaging from the industry. In sync, the WB June Mega Action stunt has been slickly packaged peppered with loads of action moments that will surely set viewers pulse racing. Showcasing Hollywood‘s biggest blockbusters and adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’, the June Mega Action will spice up weekends for all action lovers,” says Tata.
The channel will premiere the movie ‘Splice’ on 29 June.
The WB June Mega Action is being promoted on-air, off-air and digital platforms. The marketing campaign includes print partnerships with key English dailies such as Mail Today, Mid Day & Time-Out to create buzz about the action line-up. On ground, PVR theatres across Delhi and Mumbai will promote WB June content. Online movie buffs can log-on to the dedicated website www.itsonwb.com to get the full Mega June schedule as well as participate in the WB Mega Action contest. For clues, viewers can visit the WB Facebook page www.facebook.com/itsonwb .
“Direct consumer interaction/engagement is a key focus of WB’s marketing strategy. And thus, the WB Facebook page is an exciting one with daily and constantly updated, encouraging conversations about movies, exchanging trivia and is peppered with fun and exciting contests. Further, even the off-air focus is on effective placements which are frequented by movie lovers such as cinema halls, coffee shops and book stores,” says Tata.
Asked about the trends being noticed in the English movie genre, Tata says that a key trend is the extension of the prime band from 9 pm to 11 pm. “This year being cricket heavy, most channels focused on building the 11 pm slot. Additionally, with India still largely being a single TV household, typically the male TG gets sole access to the remote, post 10:30 pm. Thus, WB is fully geared to bring the best at the 11 pm slot.”
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
