MAM
Over 150 mn mobile music downloads took place in 2011: Airtel Mobitude 2011
MUMBAI: India loves melody and clocked over 150 million mobile music downloads in 2011. After the success of Munni and Sheila in 2010, Chammak Challo from Ra.One was the most downloaded song and video of the year.
‘Kolaveri Di‘ joined the top sellers charts by recording 210,000 music downloads in 18 days of launch.
Movies dominated the category of imagery, which saw over 19 million wallpaper downloads in the last year.
Telecom company Bharti Airtel has released its annual survey of customer preferences- Airtel Mobitude 2011. This is the only annual survey of its kind that captures customer preferences through their mobile usage patterns and trends among customers across India. Summarizing the findings of India‘s “mobile attitude”for the third consecutive year, Airtel Mobitude reflects the verdict of the Indian masses basis an in-depth study of data capturing all content downloaded round the year by its over 170 million plus mobile customers in the country.
This survey is compiled at the end of every calendar year and brings out results across various categories including top cine stars and sports icons, most downloaded songs, various sports, music downloads etc. A new trend that is fast gaining popularity is the significant increase in consumer desire to interact with the movie stars, favorite singers and cricketers through platforms like Talk2me and Live Concert.
Bharti Airtel CMO consumer business N Rajaram said, “Reflecting the preferences of the largest mobile user‘s base in India, the data shared under Airtel Mobitude is drawn from the repository of paid downloads adding to the authenticity of the survey. It clearly highlights the rising demand for data services being driven by technologies like 3G and proliferation of smart phones. Today, the mobile is a major source of entertainment and information – be it a user in a large town or small village. For the third consecutive year, we are proud to bring to you choices and preferences of the India of today, through Airtel Mobitude 2011.”
According to Airtel Mobitude 2011 – In the entertainment space, the ‘Kolaveri Di‘ song has topped the Indian mobile charts within 18 days of its launch. The song has beaten all previous record holders like ‘Munni Badnaam Hui ‘and ‘Tere Mast Mast Nain‘.
In the Bollywood segment, Katrina Kaif and King Khan maintain the leading positions in the category of images downloaded this year. Despite several new entrants in Bollywood – Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories.
In the Hollywood segment, Kim Kardashian and King of pop – Michael Jackson holds the top position in the category of images downloaded.
Amongst sport stars – Sachin Tendulkar clearly continued to be India‘s favourite, followed by Indian cricket team captain MS Dhoni. Sania Mirza climbs to the fifth spot followed by Maria Sharapova.
According to the survey, approximately 20 million images and wallpapers were downloaded by Airtel mobile users in the last one year.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
