MAM
Reebok launches IPL merchandise
MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched merchandise as well as accessories for the teams such as caps and wristbands.
The merchandise available for the three teams include Fangear Polos, CSK No.7 Polo and CSK Champ Polo in addition to team jerseys and the team premium jerseys.
In the RCB, KKR and CSK collection, the Fangear polo has the team badge on the upper left side of the shirt and a Reebok symbol on the right, with the pellets being gold in the RCB and KKR collection respectively. The premium jersey available for all the three teams are the jerseys worn by the team players themselves. The premium jerseys are available for boys as well.
Reebok has churned out two special CSK Polos. For Dhoni, Reebok has created a special CSK No.7 Polo in navy and white which sports Dhoni’s jersey number. Along with this, Reebok has made a ‘Triple Champion Polo’ in red and black with the number ‘3’ on the upper left side to commemorate the winning streak of CSK. This Polo was specially made keeping in mind that Chennai Super Kings have won the IPL series twice and the Champions League once.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
