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Katrina Kaif to be the face of ‘Choc On’
MUMBAI: SK Industries has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’.
Kaif will soon be seen with Choc On in a pan India multimedia campaign. The campaign is estimated to have a marketing budget of Rs 200 million.
S.K. Industries MD S. K Jain said, “We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand – the irresistible. We are extremely happy to associate with her and we hope that the consumer will love our brand even more.”
Passion Films has created a 30 second TVC that positions Choc On as the ultimate delight in chocolate with a tagline of ‘Khaas Mithaas’. The TVC will showcase Kaif adorning three different looks of a fairytale girl, Cinderella and Red Riding Hood.
Passion Films producer Ricky Singh said, “The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make ‘Dreams meet Reality’. The effort is to present a small illustration of the experience that Choc On is irresistible.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
