MAM
Warner Bros partners Bournville to promote ‘The Dark Knight Rises’
Mumbai: Warner Bros has partnered with Cadbury Bournville, the dark chocolate brand from Cadbury, for the release of its soon-to-be released Hollywood movie ‘The Dark Knight Rises‘ (TDKR).
Cadbury Bournville will pull out all stops for the cinema release through an integrated marketing campaign. According to the company, the association will delight the Indian youth who await the release of the movie on 20 July, and for whom the love for the ‘Dark‘ will come together with this union.
The Cadbury Bournville – TDKR integration comes to life with special brand packaging, in-store branding, on-ground activities, and television and cinema campaigns. The campaign has been designed and created to ensure engagement across all touch points to reach out to fans of the movie franchise as well as Bournville loyalists.
Additionally, there is a Bournville‘s digital campaign especially created for the TDKR association. The digital campaign has been brought to life with an online contest that aims to add to the wave of anticipation and excitement with the legion of movie buffs and dark chocolate fans.
Cadbury India director – snacking and strategy Chandramouli Venkatesan said, “As the fans await the movie of the year to be released in India, we plan to take the ‘The Dark Knight Rises‘ release to greater heights and even greater excitement among Bournville consumers. The movie characterises strong feeling of emotions among youth, something that Bournville lovers are known for. The Bournville brand fit with the Dark Knight franchise cannot be any better than this. It‘s like the Dark Knight really has a “Dark” companion in India.”
The Dark Knight has taken centre stage on Cadbury Bournville‘s Facebook page, with contests and gave 100 “lucky” fans prizes.
The digital campaign also features a 30-second commercial viewed on Cadbury Bournville‘s official YouTube channel. The video is interactive in nature as daily trivia around the Batman franchise will be posted on it with prizes for winners. Those with the right answers will win passes to the pre-screenings of TDKR which will be organised in cities of Delhi, Mumbai, Bangalore, Kolkata and Chennai.
Promoting Cadbury Bournville-TDKR association, a 30-second TVC will be rolled out in the second week of July. It will be aired on television channels and cinema theaters.
The TDKR packs of Bournville will run an online contest for customers where one lucky winner will stand a chance to win a free trip for two to Warner Bros. Movie World in Australia. The contest will be available on all packs of Bournville – Rich Cocoa, Hazelnut, Almond, Raisin and Nut.
The association will be promoted in-stores through heavy trade activations in traditional and modern trade throughout the month of July. The campaign will continue to be driven through direct marketing and promotional activity.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
