iWorld
Rajeev Siddhartha talks about being part of Badi Heroine Banti Hai, ‘Everything just fell into place’
Mumbai: – Amazon miniTV – Amazon’s free video streaming service recently released its rom-com series, Badi Heroine Banti Hai. With a captivating narrative, the series follows the story of Kajal who moves from Ludhiana to Bombay to pursue her dreams. As she gets fired on the first day of her job, her life takes a turn with her being tangled in a game of love and blame with her boss, Advait Singhania. Set against the backdrop of the shimmery world of fashion, the series takes a thrilling route with an unexpected murder mystery as Kajal ends up in a tangle with the murderer. Amalgamating romance, drama, thrill, and comedy, the series creates a gripping storyline that binds together complex and raw characters. Rajeev Siddhartha, who is seen portraying the role of the heart-throb CEO, Advait Singhania, candidly spoke about the series and shared his thoughts on its narrative.
Talking about Badi Heroine Banti Hai and its intriguing narrative, Rajeev Siddhartha explained the context behind the title of the series, “I just loved it, and as I always say, a series or film at the very least must be entertaining; otherwise, it shouldn’t be made. And while this seemed like a lot of fun, I also think that there should always be a message for the viewers to think about. The series Badi Heroine Banti Hai traces the journey of a young girl overcoming challenges to achieve her goals and, with love, positively impacting the hearts and lives of those around her.”
He further expressed his delight in being part of the show by adding, “The story is so beautiful, and my character also has such a nice arc throughout the series that I had to say yes to it. In my conversation with Gul, the creator, I discovered her sensibility, which resonated perfectly, and everything just fell into place.” I am grateful and fortunate to be a part of this series.”
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and on the Play Store.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
