iWorld
Rajeev Siddhartha talks about being part of Badi Heroine Banti Hai, ‘Everything just fell into place’
Mumbai: – Amazon miniTV – Amazon’s free video streaming service recently released its rom-com series, Badi Heroine Banti Hai. With a captivating narrative, the series follows the story of Kajal who moves from Ludhiana to Bombay to pursue her dreams. As she gets fired on the first day of her job, her life takes a turn with her being tangled in a game of love and blame with her boss, Advait Singhania. Set against the backdrop of the shimmery world of fashion, the series takes a thrilling route with an unexpected murder mystery as Kajal ends up in a tangle with the murderer. Amalgamating romance, drama, thrill, and comedy, the series creates a gripping storyline that binds together complex and raw characters. Rajeev Siddhartha, who is seen portraying the role of the heart-throb CEO, Advait Singhania, candidly spoke about the series and shared his thoughts on its narrative.
Talking about Badi Heroine Banti Hai and its intriguing narrative, Rajeev Siddhartha explained the context behind the title of the series, “I just loved it, and as I always say, a series or film at the very least must be entertaining; otherwise, it shouldn’t be made. And while this seemed like a lot of fun, I also think that there should always be a message for the viewers to think about. The series Badi Heroine Banti Hai traces the journey of a young girl overcoming challenges to achieve her goals and, with love, positively impacting the hearts and lives of those around her.”
He further expressed his delight in being part of the show by adding, “The story is so beautiful, and my character also has such a nice arc throughout the series that I had to say yes to it. In my conversation with Gul, the creator, I discovered her sensibility, which resonated perfectly, and everything just fell into place.” I am grateful and fortunate to be a part of this series.”
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and on the Play Store.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
