MAM
Intex to spend Rs 50 million during cricketing season
MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series.
As part of this collaborative effort, Intex Aqua smartphones will be displayed throughout all 19 matches (Test, ODIs & T20) being played across various cities in India.
Alongside, the brand will be prominently placed on 28 giant digital boards encircling the grounds and two life-size screens placed strategically inside the play ground.
Intex Technologies general manager for mobile business Sanjay Kumar said that the company will spend Rs 40-50 million on sponsorship as well as activations through hoardings and retail point promotions.
The company believes that the branding exercise will help to create brand recall among sports enthusiasts visiting the stadiums as well as watching the matches live on their television sets.
“Intex has been promoting cricket through its various associations in the past. This is yet another step to reaffirm its commitment to the game. We have been key sponsors for various cricket series including IPL-Season 5 in the recent past. With this association, we are confident to take brand ‘Intex‘ to the next level. It is therefore our honour to associate with this power packed series,” Kumar said.
The company was earlier associated with Rajasthan Royals as official partner.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
