MAM
Intex to spend Rs 50 million during cricketing season
MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series.
As part of this collaborative effort, Intex Aqua smartphones will be displayed throughout all 19 matches (Test, ODIs & T20) being played across various cities in India.
Alongside, the brand will be prominently placed on 28 giant digital boards encircling the grounds and two life-size screens placed strategically inside the play ground.
Intex Technologies general manager for mobile business Sanjay Kumar said that the company will spend Rs 40-50 million on sponsorship as well as activations through hoardings and retail point promotions.
The company believes that the branding exercise will help to create brand recall among sports enthusiasts visiting the stadiums as well as watching the matches live on their television sets.
“Intex has been promoting cricket through its various associations in the past. This is yet another step to reaffirm its commitment to the game. We have been key sponsors for various cricket series including IPL-Season 5 in the recent past. With this association, we are confident to take brand ‘Intex‘ to the next level. It is therefore our honour to associate with this power packed series,” Kumar said.
The company was earlier associated with Rajasthan Royals as official partner.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
