MAM
Dentsu Digital launches iButterfly in India
MUMBAI: Dentsu Digital has launched its mobile marketing platform ‘iButterfly‘ in the Indian market to help marketers to connect with their consumers on mobile.
Originally developed by Dentsu Inc., iButterfly was first launched in Japan in 2010 as a “Coupon Entertainment” platform. After Japan, iButterfly has been launched across the Asian region by many Dentsu network agencies. The markets include Singapore, Indonesia, Vietnam, Hong Kong and Thailand.
According to the agency, brands like Samsung, Reebok, Starbucks and Dove have used iButterfly to connect to the consumer.
This mobile application works through a combination of three technologies: Augmented Reality, Motion Sensing and GPS. It creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into “colorful”, “eye-catching” virtual butterflies that can be caught on mobile devices and stored through a swipe action.
Once these butterflies are caught they can be collected and redeemed or traded for offers. These virtual butterflies can also be exchanged amongst friends and family. iButterfly is also integrated into social media -Face book where consumers can keep track of new offers and information on various brands by signing up and following the iButterfly conversation.
Dentsu India Group chairman Rohit Ohri said, “iButterfly – is a truly transformational platform that will help brands in India create massive differentiation. In a highly fragmented media environment today, brands need to connect with consumers in a disruptive yet simple way. And iButterfly does exactly that by putting the experience right into the hands of the customers. iButterfly brings alive Dentsu‘s India communication philosophy – ‘currency is the only currency‘ which seeks to build constant relevance for brands in the NOW. For customers today, it‘s all about the power of immediacy and instant gratification”.
Brands
Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
