Brands
IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments
Mumbai: With Valentine’s day around the corner, IRIS Home Fragrances, a home fragrance brand from the house of Cycle Pure Agarbathi, introduces its latest offering – the romance fragrance, “IRIS Romance #HarDatePe”. This fragrance is delicately crafted to infuse spaces with a subtle sense of romance and charm. With options ranging from thoughtful Romance Gift Sets to elegant Floral Bouquets, IRIS ensures a touch of love for every Valentine’s Day celebration, without overwhelming the senses.
In celebration of Valentine’s Day, IRIS Home Fragrances embraces the essence of love with its enchanting Romance range, featuring the captivating IRIS Romance candle jar, romance votive candles, romance vaporizer gift set, romance gift set, special romance gift set, and floral bouquet. Each product in this collection is meticulously crafted with a harmonious blend of fragrances, carefully chosen to infuse one’s space with warmth, joy, and love. These luxurious gifts epitomize the brand’s commitment to creating unforgettable experiences that elevate the senses, making them the perfect tokens of affection for this special occasion of love.
Speaking about the new fragrance launch, Ripple Fragrances MD and master fragrance creator Kiran Ranga said, “Valentine’s Day is a time dedicated to celebrating love and affection, and here at IRIS Home Fragrances, we’ve worked diligently to develop a range of products that not only exude beauty but also hold significant meaning and practicality. Whether you’re aiming to surprise your partner with a thoughtful gift or simply desire a treat for yourself, we’ve thoughtfully curated options for you. The IRIS Romance collection is crafted to foster a serene and intimate ambiance in your home, making it an ideal choice for a cozy evening with your loved one.
He adds, “As a company, our passion revolves around the art of fragrance and design. We firmly believe that the gifts we’ve curated for Valentine’s Day are not just to be a gift but to craft enduring and fragrant memories that symbolize love and devotion.”
IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your valentine love season with genuine brilliance as you craft fragrant memories using the latest Romance collection from IRIS Home Fragrances. Thoughtfully designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil ambiance for you and your significant other. This romance season bestows the gift of love and affection.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
